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Apr 21

PersonaGym: Evaluating Persona Agents and LLMs

Persona agents, which are LLM agents that act according to an assigned persona, have demonstrated impressive contextual response capabilities across various applications. These persona agents offer significant enhancements across diverse sectors, such as education, healthcare, and entertainment, where model developers can align agent responses to different user requirements thereby broadening the scope of agent applications. However, evaluating persona agent performance is incredibly challenging due to the complexity of assessing persona adherence in free-form interactions across various environments that are relevant to each persona agent. We introduce PersonaGym, the first dynamic evaluation framework for assessing persona agents, and PersonaScore, the first automated human-aligned metric grounded in decision theory for comprehensive large-scale evaluation of persona agents. Our evaluation of 6 open and closed-source LLMs, using a benchmark encompassing 200 personas and 10,000 questions, reveals significant opportunities for advancement in persona agent capabilities across state-of-the-art models. For example, Claude 3.5 Sonnet only has a 2.97% relative improvement in PersonaScore than GPT 3.5 despite being a much more advanced model. Importantly, we find that increased model size and complexity do not necessarily imply enhanced persona agent capabilities thereby highlighting the pressing need for algorithmic and architectural invention towards faithful and performant persona agents.

  • 9 authors
·
Jul 25, 2024

The Persona Paradox: Medical Personas as Behavioral Priors in Clinical Language Models

Persona conditioning can be viewed as a behavioral prior for large language models (LLMs) and is often assumed to confer expertise and improve safety in a monotonic manner. However, its effects on high-stakes clinical decision-making remain poorly characterized. We systematically evaluate persona-based control in clinical LLMs, examining how professional roles (e.g., Emergency Department physician, nurse) and interaction styles (bold vs.\ cautious) influence behavior across models and medical tasks. We assess performance on clinical triage and patient-safety tasks using multidimensional evaluations that capture task accuracy, calibration, and safety-relevant risk behavior. We find systematic, context-dependent, and non-monotonic effects: Medical personas improve performance in critical care tasks, yielding gains of up to sim+20% in accuracy and calibration, but degrade performance in primary-care settings by comparable margins. Interaction style modulates risk propensity and sensitivity, but it's highly model-dependent. While aggregated LLM-judge rankings favor medical over non-medical personas in safety-critical cases, we found that human clinicians show moderate agreement on safety compliance (average Cohen's κ= 0.43) but indicate a low confidence in 95.9\% of their responses on reasoning quality. Our work shows that personas function as behavioral priors that introduce context-dependent trade-offs rather than guarantees of safety or expertise. The code is available at https://github.com/rsinghlab/Persona\_Paradox.

Expert Personas Improve LLM Alignment but Damage Accuracy: Bootstrapping Intent-Based Persona Routing with PRISM

Persona prompting can steer LLM generation towards a domain-specific tone and pattern. This behavior enables use cases in multi-agent systems where diverse interactions are crucial and human-centered tasks require high-level human alignment. Prior works provide mixed opinions on their utility: some report performance gains when using expert personas for certain domains and their contribution to data diversity in synthetic data creation, while others find near-zero or negative impact on general utility. To fully leverage the benefits of the LLM persona and avoid its harmfulness, a more comprehensive investigation of the mechanism is crucial. In this work, we study how model optimization, task type, prompt length, and placement can impact expert persona effectiveness across instruction-tuned and reasoning LLMs, and provide insight into conditions under which expert personas fail and succeed. Based on our findings, we developed a pipeline to fully leverage the benefits of an expert persona, named PRISM (Persona Routing via Intent-based Self-Modeling), which self-distills an intent-conditioned expert persona into a gated LoRA adapter through a bootstrapping process that requires no external data, models, or knowledge. PRISM enhances human preference and safety alignment on generative tasks while maintaining accuracy on discriminative tasks across all models, with minimal memory and computing overhead.

  • 3 authors
·
Mar 18

Quantifying and Optimizing Global Faithfulness in Persona-driven Role-playing

Persona-driven role-playing (PRP) aims to build AI characters that can respond to user queries by faithfully sticking with all persona statements. Unfortunately, existing faithfulness criteria for PRP are limited to coarse-grained LLM-based scoring without a clear definition or formulation. This paper presents a pioneering exploration to quantify PRP faithfulness as a fine-grained and explainable criterion, which also serves as a reliable reference for optimization. Our criterion first discriminates persona statements into active and passive constraints by identifying the query-statement relevance. Then, we incorporate all constraints following the principle that the AI character's response should be (a) entailed by active (relevant) constraints and (b) not contradicted by passive (irrelevant) constraints. We translate this principle mathematically into a novel Active-Passive-Constraint (APC) score, a constraint-wise sum of natural language inference (NLI) scores weighted by relevance scores. In practice, we build the APC scoring system by symbolically distilling small discriminators from GPT-4 for efficiency. We validate the quality of the APC score against human evaluation based on example personas with tens of statements, and the results show a high correlation. We further leverage it as a reward system in direct preference optimization (DPO) for better AI characters. Our experiments offer a fine-grained and explainable comparison between existing PRP techniques, revealing their advantages and limitations. We further find APC-based DPO to be one of the most competitive techniques for sticking with all constraints and can be well incorporated with other techniques. We then extend the scale of the experiments to real persons with hundreds of statements and reach a consistent conclusion.

  • 2 authors
·
May 13, 2024

PersonaFuse: A Personality Activation-Driven Framework for Enhancing Human-LLM Interactions

Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.

  • 3 authors
·
Sep 8, 2025

Persona is a Double-edged Sword: Enhancing the Zero-shot Reasoning by Ensembling the Role-playing and Neutral Prompts

Recent studies demonstrate that prompting an appropriate role-playing persona to an LLM improves its reasoning capability. However, assigning a proper persona is difficult since an LLM's performance is extremely sensitive to assigned prompts; therefore, personas sometimes hinder LLMs and degrade their reasoning capabilities. In this paper, we propose a novel framework, Jekyll \& Hyde, which ensembles the results of role-playing and neutral prompts to eradicate performance degradation via unilateral use of role-playing prompted LLM and enhance the robustness of an LLM's reasoning ability. Specifically, Jekyll \& Hyde collects two potential solutions from both role-playing and neutral prompts and selects a better solution after cross-checking via an LLM evaluator. However, LLM-based evaluators tend to be affected by the order of those potential solutions within the prompt when selecting the proper solution; thus, we also propose a robust LLM evaluator to mitigate the position bias. The experimental analysis demonstrates that role-playing prompts distract LLMs and degrade their reasoning abilities in 4 out of 12 datasets, even when using GPT-4. In addition, we reveal that Jekyll \& Hyde improves reasoning capabilities by selecting better choices among the potential solutions on twelve widely-used reasoning datasets. We further show that our proposed LLM evaluator outperforms other baselines, proving the LLMs' position bias is successfully mitigated.

  • 3 authors
·
Aug 16, 2024

Inside Out: Evolving User-Centric Core Memory Trees for Long-Term Personalized Dialogue Systems

Existing long-term personalized dialogue systems struggle to reconcile unbounded interaction streams with finite context constraints, often succumbing to memory noise accumulation, reasoning degradation, and persona inconsistency. To address these challenges, this paper proposes Inside Out, a framework that utilizes a globally maintained PersonaTree as the carrier of long-term user profiling. By constraining the trunk with an initial schema and updating the branches and leaves, PersonaTree enables controllable growth, achieving memory compression while preserving consistency. Moreover, we train a lightweight MemListener via reinforcement learning with process-based rewards to produce structured, executable, and interpretable {ADD, UPDATE, DELETE, NO_OP} operations, thereby supporting the dynamic evolution of the personalized tree. During response generation, PersonaTree is directly leveraged to enhance outputs in latency-sensitive scenarios; when users require more details, the agentic mode is triggered to introduce details on-demand under the constraints of the PersonaTree. Experiments show that PersonaTree outperforms full-text concatenation and various personalized memory systems in suppressing contextual noise and maintaining persona consistency. Notably, the small MemListener model achieves memory-operation decision performance comparable to, or even surpassing, powerful reasoning models such as DeepSeek-R1-0528 and Gemini-3-Pro.

  • 8 authors
·
Jan 8

PersonaEval: Are LLM Evaluators Human Enough to Judge Role-Play?

Current role-play studies often rely on unvalidated LLM-as-a-judge paradigms, which may fail to reflect how humans perceive role fidelity. A key prerequisite for human-aligned evaluation is role identification, the ability to recognize who is speaking based on dialogue context. We argue that any meaningful judgment of role-playing quality (how well a character is played) fundamentally depends on first correctly attributing words and actions to the correct persona (who is speaking). We present PersonaEval, the first benchmark designed to test whether LLM evaluators can reliably identify human roles. PersonaEval uses human-authored dialogues from novels, scripts, and video transcripts, challenging models to determine the correct persona according to the conversation context. Our experiments, including a human study, show that even the best-performing LLMs reach only around 69% accuracy, well below the level needed for reliable evaluation. In contrast, human participants perform near ceiling with 90.8% accuracy, highlighting that current LLM evaluators are still not human enough to effectively judge role-play scenarios. To better understand this gap, we examine training-time adaptation and test-time compute, suggesting that reliable evaluation requires more than task-specific tuning, but depends on strong, human-like reasoning abilities in LLM evaluators. We release our benchmark at https://github.com/maple-zhou/PersonaEval.

  • 5 authors
·
Aug 6, 2025

LLM Economist: Large Population Models and Mechanism Design in Multi-Agent Generative Simulacra

We present the LLM Economist, a novel framework that uses agent-based modeling to design and assess economic policies in strategic environments with hierarchical decision-making. At the lower level, bounded rational worker agents -- instantiated as persona-conditioned prompts sampled from U.S. Census-calibrated income and demographic statistics -- choose labor supply to maximize text-based utility functions learned in-context. At the upper level, a planner agent employs in-context reinforcement learning to propose piecewise-linear marginal tax schedules anchored to the current U.S. federal brackets. This construction endows economic simulacra with three capabilities requisite for credible fiscal experimentation: (i) optimization of heterogeneous utilities, (ii) principled generation of large, demographically realistic agent populations, and (iii) mechanism design -- the ultimate nudging problem -- expressed entirely in natural language. Experiments with populations of up to one hundred interacting agents show that the planner converges near Stackelberg equilibria that improve aggregate social welfare relative to Saez solutions, while a periodic, persona-level voting procedure furthers these gains under decentralized governance. These results demonstrate that large language model-based agents can jointly model, simulate, and govern complex economic systems, providing a tractable test bed for policy evaluation at the societal scale to help build better civilizations.

  • 6 authors
·
Jul 21, 2025 1

Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

  • 7 authors
·
Nov 8, 2023

Persona Non Grata: Single-Method Safety Evaluation Is Incomplete for Persona-Imbued LLMs

Personality imbuing customizes LLM behavior, but safety evaluations almost always study prompt-based personas alone. We show this is incomplete: prompting and activation steering expose *different*, architecture-dependent vulnerability profiles, and testing with only one method can miss a model's dominant failure mode. Across 5,568 judged conditions on four standard models from three architecture families, persona danger rankings under system prompting are preserved across all architectures (ρ= 0.71--0.96), but activation-steering vulnerability diverges sharply and cannot be predicted from prompt-side rankings: Llama-3.1-8B is substantially more AS-vulnerable, whereas Gemma-3-27B and Qwen3.5 are more vulnerable to prompting. The most striking illustration of this divergence is the *prosocial persona paradox*: on Llama-3.1-8B, P12 (high conscientiousness + high agreeableness) is among the safest personas under prompting yet becomes the highest-ASR activation-steered persona (ASR ~0.818). This is an inversion robust to coefficient ablation and matched-strength calibration, and replicated on DeepSeek-R1-Distill-Qwen-32B. A trait refusal alignment framework, in which conscientiousness is strongly anti-aligned with refusal on Llama-3.1-8B, offers a partial geometric account. Reasoning provides only partial protection: two 32B reasoning models reach 15--18% prompt-side ASR, and activation steering separates them sharply in both baseline susceptibility and persona-specific vulnerability. Heuristic trace diagnostics suggest that the safer model retains stronger policy recall and self-correction behavior, not merely longer reasoning.

  • 4 authors
·
Apr 13

PERMA: Benchmarking Personalized Memory Agents via Event-Driven Preference and Realistic Task Environments

Empowering large language models with long-term memory is crucial for building agents that adapt to users' evolving needs. However, prior evaluations typically interleave preference-related dialogues with irrelevant conversations, reducing the task to needle-in-a-haystack retrieval while ignoring relationships between events that drive the evolution of user preferences. Such settings overlook a fundamental characteristic of real-world personalization: preferences emerge gradually and accumulate across interactions within noisy contexts. To bridge this gap, we introduce PERMA, a benchmark designed to evaluate persona consistency over time beyond static preference recall. Additionally, we incorporate (1) text variability and (2) linguistic alignment to simulate erratic user inputs and individual idiolects in real-world data. PERMA consists of temporally ordered interaction events spanning multiple sessions and domains, with preference-related queries inserted over time. We design both multiple-choice and interactive tasks to probe the model's understanding of persona along the interaction timeline. Experiments demonstrate that by linking related interactions, advanced memory systems can extract more precise preferences and reduce token consumption, outperforming traditional semantic retrieval of raw dialogues. Nevertheless, they still struggle to maintain a coherent persona across temporal depth and cross-domain interference, highlighting the need for more robust personalized memory management in agents. Our code and data are open-sourced at https://github.com/PolarisLiu1/PERMA.

  • 14 authors
·
Mar 24

Do Role-Playing Agents Practice What They Preach? Belief-Behavior Consistency in LLM-Based Simulations of Human Trust

As LLMs are increasingly studied as role-playing agents to generate synthetic data for human behavioral research, ensuring that their outputs remain coherent with their assigned roles has become a critical concern. In this paper, we investigate how consistently LLM-based role-playing agents' stated beliefs about the behavior of the people they are asked to role-play ("what they say") correspond to their actual behavior during role-play ("how they act"). Specifically, we establish an evaluation framework to rigorously measure how well beliefs obtained by prompting the model can predict simulation outcomes in advance. Using an augmented version of the GenAgents persona bank and the Trust Game (a standard economic game used to quantify players' trust and reciprocity), we introduce a belief-behavior consistency metric to systematically investigate how it is affected by factors such as: (1) the types of beliefs we elicit from LLMs, like expected outcomes of simulations versus task-relevant attributes of individual characters LLMs are asked to simulate; (2) when and how we present LLMs with relevant information about Trust Game; and (3) how far into the future we ask the model to forecast its actions. We also explore how feasible it is to impose a researcher's own theoretical priors in the event that the originally elicited beliefs are misaligned with research objectives. Our results reveal systematic inconsistencies between LLMs' stated (or imposed) beliefs and the outcomes of their role-playing simulation, at both an individual- and population-level. Specifically, we find that, even when models appear to encode plausible beliefs, they may fail to apply them in a consistent way. These findings highlight the need to identify how and when LLMs' stated beliefs align with their simulated behavior, allowing researchers to use LLM-based agents appropriately in behavioral studies.

  • 7 authors
·
Jul 2, 2025

Steering the Herd: A Framework for LLM-based Control of Social Learning

Algorithms increasingly serve as information mediators--from social media feeds and targeted advertising to the increasing ubiquity of LLMs. This engenders a joint process where agents combine private, algorithmically-mediated signals with learning from peers to arrive at decisions. To study such settings, we introduce a model of controlled sequential social learning in which an information-mediating planner (e.g. an LLM) controls the information structure of agents while they also learn from the decisions of earlier agents. The planner may seek to improve social welfare (altruistic planner) or to induce a specific action the planner prefers (biased planner). Our framework presents a new optimization problem for social learning that combines dynamic programming with decentralized action choices and Bayesian belief updates. We prove the convexity of the value function and characterize the optimal policies of altruistic and biased planners, which attain desired tradeoffs between the costs they incur and the payoffs they earn from induced agent choices. Notably, in some regimes the biased planner intentionally obfuscates the agents' signals. Even under stringent transparency constraints--information parity with individuals, no lying or cherry-picking, and full observability--we show that information mediation can substantially shift social welfare in either direction. We complement our theory with simulations in which LLMs act as both planner and agents. Notably, the LLM planner in our simulations exhibits emergent strategic behavior in steering public opinion that broadly mirrors the trends predicted, though key deviations suggest the influence of non-Bayesian reasoning consistent with the cognitive patterns of both humans and LLMs trained on human-like data. Together, we establish our framework as a tractable basis for studying the impact and regulation of LLM information mediators.

  • 4 authors
·
Apr 3, 2025

From Persona to Personalization: A Survey on Role-Playing Language Agents

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

  • 18 authors
·
Apr 28, 2024

Too Nice to Tell the Truth: Quantifying Agreeableness-Driven Sycophancy in Role-Playing Language Models

Large language models increasingly serve as conversational agents that adopt personas and role-play characters at user request. This capability, while valuable, raises concerns about sycophancy: the tendency to provide responses that validate users rather than prioritize factual accuracy. While prior work has established that sycophancy poses risks to AI safety and alignment, the relationship between specific personality traits of adopted personas and the degree of sycophantic behavior remains unexplored. We present a systematic investigation of how persona agreeableness influences sycophancy across 13 small, open-weight language models ranging from 0.6B to 20B parameters. We develop a benchmark comprising 275 personas evaluated on NEO-IPIP agreeableness subscales and expose each persona to 4,950 sycophancy-eliciting prompts spanning 33 topic categories. Our analysis reveals that 9 of 13 models exhibit statistically significant positive correlations between persona agreeableness and sycophancy rates, with Pearson correlations reaching r = 0.87 and effect sizes as large as Cohen's d = 2.33. These findings demonstrate that agreeableness functions as a reliable predictor of persona-induced sycophancy, with direct implications for the deployment of role-playing AI systems and the development of alignment strategies that account for personality-mediated deceptive behaviors.

  • 3 authors
·
Apr 11

DeepPersona: A Generative Engine for Scaling Deep Synthetic Personas

Simulating human profiles by instilling personas into large language models (LLMs) is rapidly transforming research in agentic behavioral simulation, LLM personalization, and human-AI alignment. However, most existing synthetic personas remain shallow and simplistic, capturing minimal attributes and failing to reflect the rich complexity and diversity of real human identities. We introduce DEEPPERSONA, a scalable generative engine for synthesizing narrative-complete synthetic personas through a two-stage, taxonomy-guided method. First, we algorithmically construct the largest-ever human-attribute taxonomy, comprising over hundreds of hierarchically organized attributes, by mining thousands of real user-ChatGPT conversations. Second, we progressively sample attributes from this taxonomy, conditionally generating coherent and realistic personas that average hundreds of structured attributes and roughly 1 MB of narrative text, two orders of magnitude deeper than prior works. Intrinsic evaluations confirm significant improvements in attribute diversity (32 percent higher coverage) and profile uniqueness (44 percent greater) compared to state-of-the-art baselines. Extrinsically, our personas enhance GPT-4.1-mini's personalized question answering accuracy by 11.6 percent on average across ten metrics and substantially narrow (by 31.7 percent) the gap between simulated LLM citizens and authentic human responses in social surveys. Our generated national citizens reduced the performance gap on the Big Five personality test by 17 percent relative to LLM-simulated citizens. DEEPPERSONA thus provides a rigorous, scalable, and privacy-free platform for high-fidelity human simulation and personalized AI research.

  • 8 authors
·
Nov 10, 2025

PersonaFeedback: A Large-scale Human-annotated Benchmark For Personalization

With the rapid improvement in the general capabilities of LLMs, LLM personalization, i.e., how to build LLM systems that can generate personalized responses or services that are tailored to distinct user personas, has become an increasingly important research and engineering problem. However, unlike many new challenging benchmarks being released for evaluating the general/reasoning capabilities, the lack of high-quality benchmarks for evaluating LLM personalization greatly hinders progress in this field. To address this, we introduce PersonaFeedback, a new benchmark that directly evaluates LLMs' ability to provide personalized responses given pre-defined user personas and queries. Unlike existing benchmarks that require models to infer implicit user personas from historical interactions, PersonaFeedback decouples persona inference from personalization, focusing on evaluating the model's ability to generate responses tailored to explicit personas. PersonaFeedback consists of 8298 human-annotated test cases, which are categorized into easy, medium, and hard tiers based on the contextual complexity of the user personas and the difficulty in distinguishing subtle differences between two personalized responses. We conduct comprehensive evaluations across a wide range of models. The empirical results reveal that even state-of-the-art LLMs that can solve complex real-world reasoning tasks could fall short on the hard tier of PersonaFeedback where even human evaluators may find the distinctions challenging. Furthermore, we conduct an in-depth analysis of failure modes across various types of systems, demonstrating that the current retrieval-augmented framework should not be seen as a de facto solution for personalization tasks. All benchmark data, annotation protocols, and the evaluation pipeline will be publicly available to facilitate future research on LLM personalization.

  • 6 authors
·
Jun 15, 2025 2

MeepleLM: A Virtual Playtester Simulating Diverse Subjective Experiences

Recent advancements have expanded the role of Large Language Models in board games from playing agents to creative co-designers. However, a critical gap remains: current systems lack the capacity to offer constructive critique grounded in the emergent user experience. Bridging this gap is fundamental for harmonizing Human-AI collaboration, as it empowers designers to refine their creations via external perspectives while steering models away from biased or unpredictable outcomes. Automating critique for board games presents two challenges: inferring the latent dynamics connecting rules to gameplay without an explicit engine, and modeling the subjective heterogeneity of diverse player groups. To address these, we curate a dataset of 1,727 structurally corrected rulebooks and 150K reviews selected via quality scoring and facet-aware sampling. We augment this data with Mechanics-Dynamics-Aesthetics (MDA) reasoning to explicitly bridge the causal gap between written rules and player experience. We further distill player personas and introduce MeepleLM, a specialized model that internalizes persona-specific reasoning patterns to accurately simulate the subjective feedback of diverse player archetypes. Experiments demonstrate that MeepleLM significantly outperforms latest commercial models (e.g., GPT-5.1, Gemini3-Pro) in community alignment and critique quality, achieving a 70% preference rate in user studies assessing utility. MeepleLM serves as a reliable virtual playtester for general interactive systems, marking a pivotal step towards audience-aligned, experience-aware Human-AI collaboration.

Are Personalized Stochastic Parrots More Dangerous? Evaluating Persona Biases in Dialogue Systems

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

  • 5 authors
·
Oct 8, 2023

The Assistant Axis: Situating and Stabilizing the Default Persona of Language Models

Large language models can represent a variety of personas but typically default to a helpful Assistant identity cultivated during post-training. We investigate the structure of the space of model personas by extracting activation directions corresponding to diverse character archetypes. Across several different models, we find that the leading component of this persona space is an "Assistant Axis," which captures the extent to which a model is operating in its default Assistant mode. Steering towards the Assistant direction reinforces helpful and harmless behavior; steering away increases the model's tendency to identify as other entities. Moreover, steering away with more extreme values often induces a mystical, theatrical speaking style. We find this axis is also present in pre-trained models, where it primarily promotes helpful human archetypes like consultants and coaches and inhibits spiritual ones. Measuring deviations along the Assistant Axis predicts "persona drift," a phenomenon where models slip into exhibiting harmful or bizarre behaviors that are uncharacteristic of their typical persona. We find that persona drift is often driven by conversations demanding meta-reflection on the model's processes or featuring emotionally vulnerable users. We show that restricting activations to a fixed region along the Assistant Axis can stabilize model behavior in these scenarios -- and also in the face of adversarial persona-based jailbreaks. Our results suggest that post-training steers models toward a particular region of persona space but only loosely tethers them to it, motivating work on training and steering strategies that more deeply anchor models to a coherent persona.

  • 5 authors
·
Jan 15 2

HACHIMI: Scalable and Controllable Student Persona Generation via Orchestrated Agents

Student Personas (SPs) are emerging as infrastructure for educational LLMs, yet prior work often relies on ad-hoc prompting or hand-crafted profiles with limited control over educational theory and population distributions. We formalize this as Theory-Aligned and Distribution-Controllable Persona Generation (TAD-PG) and introduce HACHIMI, a multi-agent Propose-Validate-Revise framework that generates theory-aligned, quota-controlled personas. HACHIMI factorizes each persona into a theory-anchored educational schema, enforces developmental and psychological constraints via a neuro-symbolic validator, and combines stratified sampling with semantic deduplication to reduce mode collapse. The resulting HACHIMI-1M corpus comprises 1 million personas for Grades 1-12. Intrinsic evaluation shows near-perfect schema validity, accurate quotas, and substantial diversity, while external evaluation instantiates personas as student agents answering CEPS and PISA 2022 surveys; across 16 cohorts, math and curiosity/growth constructs align strongly between humans and agents, whereas classroom-climate and well-being constructs are only moderately aligned, revealing a fidelity gradient. All personas are generated with Qwen2.5-72B, and HACHIMI provides a standardized synthetic student population for group-level benchmarking and social-science simulations. Resources available at https://github.com/ZeroLoss-Lab/HACHIMI

  • 5 authors
·
Mar 5

DeceptionBench: A Comprehensive Benchmark for AI Deception Behaviors in Real-world Scenarios

Despite the remarkable advances of Large Language Models (LLMs) across diverse cognitive tasks, the rapid enhancement of these capabilities also introduces emergent deceptive behaviors that may induce severe risks in high-stakes deployments. More critically, the characterization of deception across realistic real-world scenarios remains underexplored. To bridge this gap, we establish DeceptionBench, the first benchmark that systematically evaluates how deceptive tendencies manifest across different societal domains, what their intrinsic behavioral patterns are, and how extrinsic factors affect them. Specifically, on the static count, the benchmark encompasses 150 meticulously designed scenarios in five domains, i.e., Economy, Healthcare, Education, Social Interaction, and Entertainment, with over 1,000 samples, providing sufficient empirical foundations for deception analysis. On the intrinsic dimension, we explore whether models exhibit self-interested egoistic tendencies or sycophantic behaviors that prioritize user appeasement. On the extrinsic dimension, we investigate how contextual factors modulate deceptive outputs under neutral conditions, reward-based incentivization, and coercive pressures. Moreover, we incorporate sustained multi-turn interaction loops to construct a more realistic simulation of real-world feedback dynamics. Extensive experiments across LLMs and Large Reasoning Models (LRMs) reveal critical vulnerabilities, particularly amplified deception under reinforcement dynamics, demonstrating that current models lack robust resistance to manipulative contextual cues and the urgent need for advanced safeguards against various deception behaviors. Code and resources are publicly available at https://github.com/Aries-iai/DeceptionBench.

  • 6 authors
·
Oct 17, 2025

Personalized Reasoning: Just-In-Time Personalization and Why LLMs Fail At It

Current large language model (LLM) development treats task-solving and preference alignment as separate challenges, optimizing first for objective correctness, then for alignment to aggregated human preferences. This paradigm fails in human-facing applications where solving a problem correctly is insufficient if the response mismatches the user's needs. This challenge intensifies in just-in-time scenarios where no prior user interaction history exists due to cold-start conditions or privacy constraints. LLMs need to identify what they don't know about user preferences, strategically elicit preference values through questioning, then adapt their reasoning processes and responses accordingly -- a complicated chain of cognitive processes which we term personalized reasoning. We introduce PREFDISCO, an evaluation methodology that transforms static benchmarks into interactive personalization tasks using psychologically-grounded personas with sparse preferences. Our framework creates scenarios where identical questions require different reasoning chains depending on user context, as optimal explanation approaches vary by individual expertise and preferences while maintaining factual accuracy. Evaluation of 21 frontier models across 10 tasks reveals 29.0% of naive personalization attempts produce worse preference alignment than generic responses, yet generic responses also fail to serve individual user needs effectively. These findings suggest personalized reasoning requires dedicated development rather than emerging naturally. PREFDISCO establishes personalized reasoning as a measurable research frontier and reveals fundamental limitations in current LLMs' interactive capabilities, providing a foundation for developing systems that can adapt to individual users in education, healthcare, and technical domains where personalization is critical.

TinyTroupe: An LLM-powered Multiagent Persona Simulation Toolkit

Recent advances in Large Language Models (LLM) have led to a new class of autonomous agents, renewing and expanding interest in the area. LLM-powered Multiagent Systems (MAS) have thus emerged, both for assistive and simulation purposes, yet tools for realistic human behavior simulation -- with its distinctive challenges and opportunities -- remain underdeveloped. Existing MAS libraries and tools lack fine-grained persona specifications, population sampling facilities, experimentation support, and integrated validation, among other key capabilities, limiting their utility for behavioral studies, social simulation, and related applications. To address these deficiencies, in this work we introduce TinyTroupe, a simulation toolkit enabling detailed persona definitions (e.g., nationality, age, occupation, personality, beliefs, behaviors) and programmatic control via numerous LLM-driven mechanisms. This allows for the concise formulation of behavioral problems of practical interest, either at the individual or group level, and provides effective means for their solution. TinyTroupe's components are presented using representative working examples, such as brainstorming and market research sessions, thereby simultaneously clarifying their purpose and demonstrating their usefulness. Quantitative and qualitative evaluations of selected aspects are also provided, highlighting possibilities, limitations, and trade-offs. The approach, though realized as a specific Python implementation, is meant as a novel conceptual contribution, which can be partially or fully incorporated in other contexts. The library is available as open source at https://github.com/microsoft/tinytroupe.

  • 6 authors
·
Jul 13, 2025

Hello Again! LLM-powered Personalized Agent for Long-term Dialogue

Open-domain dialogue systems have seen remarkable advancements with the development of large language models (LLMs). Nonetheless, most existing dialogue systems predominantly focus on brief single-session interactions, neglecting the real-world demands for long-term companionship and personalized interactions with chatbots. Crucial to addressing this real-world need are event summary and persona management, which enable reasoning for appropriate long-term dialogue responses. Recent progress in the human-like cognitive and reasoning capabilities of LLMs suggests that LLM-based agents could significantly enhance automated perception, decision-making, and problem-solving. In response to this potential, we introduce a model-agnostic framework, the Long-term Dialogue Agent (LD-Agent), which incorporates three independently tunable modules dedicated to event perception, persona extraction, and response generation. For the event memory module, long and short-term memory banks are employed to separately focus on historical and ongoing sessions, while a topic-based retrieval mechanism is introduced to enhance the accuracy of memory retrieval. Furthermore, the persona module conducts dynamic persona modeling for both users and agents. The integration of retrieved memories and extracted personas is subsequently fed into the generator to induce appropriate responses. The effectiveness, generality, and cross-domain capabilities of LD-Agent are empirically demonstrated across various illustrative benchmarks, models, and tasks. The code is released at https://github.com/leolee99/LD-Agent.

  • 6 authors
·
Jun 9, 2024

PersonaVLM: Long-Term Personalized Multimodal LLMs

Multimodal Large Language Models (MLLMs) serve as daily assistants for millions. However, their ability to generate responses aligned with individual preferences remains limited. Prior approaches enable only static, single-turn personalization through input augmentation or output alignment, and thus fail to capture users' evolving preferences and personality over time (see Fig.1). In this paper, we introduce PersonaVLM, an innovative personalized multimodal agent framework designed for long-term personalization. It transforms a general-purpose MLLM into a personalized assistant by integrating three key capabilities: (a) Remembering: It proactively extracts and summarizes chronological multimodal memories from interactions, consolidating them into a personalized database. (b) Reasoning: It conducts multi-turn reasoning by retrieving and integrating relevant memories from the database. (c) Response Alignment: It infers the user's evolving personality throughout long-term interactions to ensure outputs remain aligned with their unique characteristics. For evaluation, we establish Persona-MME, a comprehensive benchmark comprising over 2,000 curated interaction cases, designed to assess long-term MLLM personalization across seven key aspects and 14 fine-grained tasks. Extensive experiments validate our method's effectiveness, improving the baseline by 22.4% (Persona-MME) and 9.8% (PERSONAMEM) under a 128k context, while outperforming GPT-4o by 5.2% and 2.0%, respectively. Project page: https://PersonaVLM.github.io.

DailyDilemmas: Revealing Value Preferences of LLMs with Quandaries of Daily Life

As we increasingly seek guidance from LLMs for decision-making in daily life, many of these decisions are not clear-cut and depend significantly on the personal values and ethical standards of the users. We present DailyDilemmas, a dataset of 1,360 moral dilemmas encountered in everyday life. Each dilemma includes two possible actions and with each action, the affected parties and human values invoked. Based on these dilemmas, we consolidated a set of human values across everyday topics e.g., interpersonal relationships, workplace, and environmental issues. We evaluated LLMs on these dilemmas to determine what action they will take and the values represented by these actions. Then, we analyzed these values through the lens of five popular theories inspired by sociology, psychology and philosophy. These theories are: World Value Survey, Moral Foundation Theory, Maslow's Hierarchy of Needs, Aristotle's Virtues, and Plutchik Wheel of Emotion. We find that LLMs are most aligned with the self-expression over survival values in terms of World Value Survey, care over loyalty in Moral Foundation Theory. Interestingly, we find large preferences differences in models for some core values such as truthfulness e.g., Mixtral-8x7B model tends to neglect it by 9.7% while GPT-4-turbo model tends to select it by 9.4%. We also study the recent guidance released by OpenAI (ModelSpec), and Anthropic (Constitutional AI) to understand how their released principles reflect their actual value prioritization when facing nuanced moral reasoning in daily-life settings. We find that end users cannot effectively steer such prioritization using system prompts.

  • 3 authors
·
Oct 3, 2024

Eval4Sim: An Evaluation Framework for Persona Simulation

Large Language Model (LLM) personas with explicit specifications of attributes, background, and behavioural tendencies are increasingly used to simulate human conversations for tasks such as user modeling, social reasoning, and behavioural analysis. Ensuring that persona-grounded simulations faithfully reflect human conversational behaviour is therefore critical. However, current evaluation practices largely rely on LLM-as-a-judge approaches, offering limited grounding in observable human behavior and producing opaque scalar scores. We address this gap by proposing Eval4Sim, an evaluation framework that measures how closely simulated conversations align with human conversational patterns across three complementary dimensions. Adherence captures how effectively persona backgrounds are implicitly encoded in generated utterances, assessed via dense retrieval with speaker-aware representations. Consistency evaluates whether a persona maintains a distinguishable identity across conversations, computed through authorship verification. Naturalness reflects whether conversations exhibit human-like flow rather than overly rigid or optimized structure, quantified through distributions derived from dialogue-focused Natural Language Inference. Unlike absolute or optimization-oriented metrics, Eval4Sim uses a human conversational corpus (i.e., PersonaChat) as a reference baseline and penalizes deviations in both directions, distinguishing insufficient persona encoding from over-optimized, unnatural behaviour. Although demonstrated on PersonaChat, the applicability of Eval4Sim extends to any conversational corpus containing speaker-level annotations.

  • 4 authors
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Mar 3

EQ-Negotiator: Dynamic Emotional Personas Empower Small Language Models for Edge-Deployable Credit Negotiation

The deployment of large language models (LLMs) in automated negotiation has set a high performance benchmark, but their computational cost and data privacy requirements render them unsuitable for many privacy-sensitive, on-device applications such as mobile assistants, embodied AI agents or private client interactions. While small language models (SLMs) offer a practical alternative, they suffer from a significant performance gap compared to LLMs in playing emotionally charged complex personas, especially for credit negotiation. This paper introduces EQ-Negotiator, a novel framework that bridges this capability gap using emotional personas. Its core is a reasoning system that integrates game theory with a Hidden Markov Model(HMM) to learn and track debtor emotional states online, without pre-training. This allows EQ-Negotiator to equip SLMs with the strategic intelligence to counter manipulation while de-escalating conflict and upholding ethical standards. Through extensive agent-to-agent simulations across diverse credit negotiation scenarios, including adversarial debtor strategies like cheating, threatening, and playing the victim, we show that a 7B parameter language model with EQ-Negotiator achieves better debt recovery and negotiation efficiency than baseline LLMs more than 10 times its size. This work advances persona modeling from descriptive character profiles to dynamic emotional architectures that operate within privacy constraints. Besides, this paper establishes that strategic emotional intelligence, not raw model scale, is the critical factor for success in automated negotiation, paving the way for effective, ethical, and privacy-preserving AI negotiators that can operate on the edge.

  • 3 authors
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Nov 5, 2025

Faithful Persona-based Conversational Dataset Generation with Large Language Models

High-quality conversational datasets are essential for developing AI models that can communicate with users. One way to foster deeper interactions between a chatbot and its user is through personas, aspects of the user's character that provide insights into their personality, motivations, and behaviors. Training Natural Language Processing (NLP) models on a diverse and comprehensive persona-based dataset can lead to conversational models that create a deeper connection with the user, and maintain their engagement. In this paper, we leverage the power of Large Language Models (LLMs) to create a large, high-quality conversational dataset from a seed dataset. We propose a Generator-Critic architecture framework to expand the initial dataset, while improving the quality of its conversations. The Generator is an LLM prompted to output conversations. The Critic consists of a mixture of expert LLMs that control the quality of the generated conversations. These experts select the best generated conversations, which we then use to improve the Generator. We release Synthetic-Persona-Chat, consisting of 20k conversations seeded from Persona-Chat. We evaluate the quality of Synthetic-Persona-Chat and our generation framework on different dimensions through extensive experiments, and observe that the losing rate of Synthetic-Persona-Chat against Persona-Chat during Turing test decreases from 17.2% to 8.8% over three iterations.

  • 5 authors
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Dec 15, 2023 1

Know You First and Be You Better: Modeling Human-Like User Simulators via Implicit Profiles

User simulators are crucial for replicating human interactions with dialogue systems, supporting both collaborative training and automatic evaluation, especially for large language models (LLMs). However, existing simulators often rely solely on text utterances, missing implicit user traits such as personality, speaking style, and goals. In contrast, persona-based methods lack generalizability, as they depend on predefined profiles of famous individuals or archetypes. To address these challenges, we propose User Simulator with implicit Profiles (USP), a framework that infers implicit user profiles from human-machine conversations and uses them to generate more personalized and realistic dialogues. We first develop an LLM-driven extractor with a comprehensive profile schema. Then, we refine the simulation through conditional supervised fine-tuning and reinforcement learning with cycle consistency, optimizing it at both the utterance and conversation levels. Finally, we adopt a diverse profile sampler to capture the distribution of real-world user profiles. Experimental results demonstrate that USP outperforms strong baselines in terms of authenticity and diversity while achieving comparable performance in consistency. Furthermore, dynamic multi-turn evaluations based on USP strongly align with mainstream benchmarks, demonstrating its effectiveness in real-world applications.

  • 6 authors
·
Feb 26, 2025 3

CharacterChat: Learning towards Conversational AI with Personalized Social Support

In our modern, fast-paced, and interconnected world, the importance of mental well-being has grown into a matter of great urgency. However, traditional methods such as Emotional Support Conversations (ESC) face challenges in effectively addressing a diverse range of individual personalities. In response, we introduce the Social Support Conversation (S2Conv) framework. It comprises a series of support agents and the interpersonal matching mechanism, linking individuals with persona-compatible virtual supporters. Utilizing persona decomposition based on the MBTI (Myers-Briggs Type Indicator), we have created the MBTI-1024 Bank, a group that of virtual characters with distinct profiles. Through improved role-playing prompts with behavior preset and dynamic memory, we facilitate the development of the MBTI-S2Conv dataset, which contains conversations between the characters in the MBTI-1024 Bank. Building upon these foundations, we present CharacterChat, a comprehensive S2Conv system, which includes a conversational model driven by personas and memories, along with an interpersonal matching plugin model that dispatches the optimal supporters from the MBTI-1024 Bank for individuals with specific personas. Empirical results indicate the remarkable efficacy of CharacterChat in providing personalized social support and highlight the substantial advantages derived from interpersonal matching. The source code is available in https://github.com/morecry/CharacterChat.

  • 8 authors
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Aug 20, 2023

KnowU-Bench: Towards Interactive, Proactive, and Personalized Mobile Agent Evaluation

Personalized mobile agents that infer user preferences and calibrate proactive assistance hold great promise as everyday digital assistants, yet existing benchmarks fail to capture what this requires. Prior work evaluates preference recovery from static histories or intent prediction from fixed contexts. Neither tests whether an agent can elicit missing preferences through interaction, nor whether it can decide when to intervene, seek consent, or remain silent in a live GUI environment. We introduce KnowU-Bench, an online benchmark for personalized mobile agents built on a reproducible Android emulation environment, covering 42 general GUI tasks, 86 personalized tasks, and 64 proactive tasks. Unlike prior work that treats user preferences as static context, KnowU-Bench hides the user profile from the agent and exposes only behavioral logs, forcing genuine preference inference rather than context lookup. To support multi-turn preference elicitation, it instantiates an LLM-driven user simulator grounded in structured profiles, enabling realistic clarification dialogues and proactive consent handling. Beyond personalization, KnowU-Bench provides comprehensive evaluation of the complete proactive decision chain, including grounded GUI execution, consent negotiation, and post-rejection restraint, evaluated through a hybrid protocol combining rule-based verification with LLM-as-a-Judge scoring. Our experiments reveal a striking degradation: agents that excel at explicit task execution fall below 50% under vague instructions requiring user preference inference or intervention calibration, even for frontier models like Claude Sonnet 4.6. The core bottlenecks are not GUI navigation but preference acquisition and intervention calibration, exposing a fundamental gap between competent interface operation and trustworthy personal assistance.

  • 16 authors
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Apr 8 2

PersoBench: Benchmarking Personalized Response Generation in Large Language Models

While large language models (LLMs) have exhibited impressive conversational capabilities, their proficiency in delivering personalized responses remains unclear. Although recent benchmarks automatically evaluate persona consistency in role-playing contexts using LLM-based judgment, the evaluation of personalization in response generation remains underexplored. To address this gap, we present an automated benchmarking pipeline, PersoBench, to evaluate the personalization ability of LLMs in persona-aware dialogue generation within a zero-shot setting. Our framework employs a structured pipeline comprising speaker-aware annotation, task-specific and context-driven prompt construction, response post-processing, and automated evaluation across multiple dimensions of generation quality. In particular, the pipeline performs text preprocessing and speaker labeling, constructs structured prompts with task instructions and LLM roles, validates response format, and evaluates valid outputs across fluency, personalization, diversity, and coherence. We assess the performance of four open-source and four closed-source LLMs using well-known datasets and a range of explicit metrics. Our findings reveal that while LLMs excel at generating fluent and diverse responses, they are far from satisfactory in delivering personalized and coherent responses, considering both the conversation context and the provided personas.

  • 4 authors
·
Oct 4, 2024

AI Debaters are More Persuasive when Arguing in Alignment with Their Own Beliefs

The core premise of AI debate as a scalable oversight technique is that it is harder to lie convincingly than to refute a lie, enabling the judge to identify the correct position. Yet, existing debate experiments have relied on datasets with ground truth, where lying is reduced to defending an incorrect proposition. This overlooks a subjective dimension: lying also requires the belief that the claim defended is false. In this work, we apply debate to subjective questions and explicitly measure large language models' prior beliefs before experiments. Debaters were asked to select their preferred position, then presented with a judge persona deliberately designed to conflict with their identified priors. This setup tested whether models would adopt sycophantic strategies, aligning with the judge's presumed perspective to maximize persuasiveness, or remain faithful to their prior beliefs. We implemented and compared two debate protocols, sequential and simultaneous, to evaluate potential systematic biases. Finally, we assessed whether models were more persuasive and produced higher-quality arguments when defending positions consistent with their prior beliefs versus when arguing against them. Our main findings show that models tend to prefer defending stances aligned with the judge persona rather than their prior beliefs, sequential debate introduces significant bias favoring the second debater, models are more persuasive when defending positions aligned with their prior beliefs, and paradoxically, arguments misaligned with prior beliefs are rated as higher quality in pairwise comparison. These results can inform human judges to provide higher-quality training signals and contribute to more aligned AI systems, while revealing important aspects of human-AI interaction regarding persuasion dynamics in language models.

  • 12 authors
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Oct 15, 2025

STARec: An Efficient Agent Framework for Recommender Systems via Autonomous Deliberate Reasoning

While modern recommender systems are instrumental in navigating information abundance, they remain fundamentally limited by static user modeling and reactive decision-making paradigms. Current large language model (LLM)-based agents inherit these shortcomings through their overreliance on heuristic pattern matching, yielding recommendations prone to shallow correlation bias, limited causal inference, and brittleness in sparse-data scenarios. We introduce STARec, a slow-thinking augmented agent framework that endows recommender systems with autonomous deliberative reasoning capabilities. Each user is modeled as an agent with parallel cognitions: fast response for immediate interactions and slow reasoning that performs chain-of-thought rationales. To cultivate intrinsic slow thinking, we develop anchored reinforcement training - a two-stage paradigm combining structured knowledge distillation from advanced reasoning models with preference-aligned reward shaping. This hybrid approach scaffolds agents in acquiring foundational capabilities (preference summarization, rationale generation) while enabling dynamic policy adaptation through simulated feedback loops. Experiments on MovieLens 1M and Amazon CDs benchmarks demonstrate that STARec achieves substantial performance gains compared with state-of-the-art baselines, despite using only 0.4% of the full training data.

  • 7 authors
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Aug 26, 2025

The Personality Illusion: Revealing Dissociation Between Self-Reports & Behavior in LLMs

Personality traits have long been studied as predictors of human behavior. Recent advances in Large Language Models (LLMs) suggest similar patterns may emerge in artificial systems, with advanced LLMs displaying consistent behavioral tendencies resembling human traits like agreeableness and self-regulation. Understanding these patterns is crucial, yet prior work primarily relied on simplified self-reports and heuristic prompting, with little behavioral validation. In this study, we systematically characterize LLM personality across three dimensions: (1) the dynamic emergence and evolution of trait profiles throughout training stages; (2) the predictive validity of self-reported traits in behavioral tasks; and (3) the impact of targeted interventions, such as persona injection, on both self-reports and behavior. Our findings reveal that instructional alignment (e.g., RLHF, instruction tuning) significantly stabilizes trait expression and strengthens trait correlations in ways that mirror human data. However, these self-reported traits do not reliably predict behavior, and observed associations often diverge from human patterns. While persona injection successfully steers self-reports in the intended direction, it exerts little or inconsistent effect on actual behavior. By distinguishing surface-level trait expression from behavioral consistency, our findings challenge assumptions about LLM personality and underscore the need for deeper evaluation in alignment and interpretability.

  • 7 authors
·
Sep 3, 2025

PersonaX: Multimodal Datasets with LLM-Inferred Behavior Traits

Understanding human behavior traits is central to applications in human-computer interaction, computational social science, and personalized AI systems. Such understanding often requires integrating multiple modalities to capture nuanced patterns and relationships. However, existing resources rarely provide datasets that combine behavioral descriptors with complementary modalities such as facial attributes and biographical information. To address this gap, we present PersonaX, a curated collection of multimodal datasets designed to enable comprehensive analysis of public traits across modalities. PersonaX consists of (1) CelebPersona, featuring 9444 public figures from diverse occupations, and (2) AthlePersona, covering 4181 professional athletes across 7 major sports leagues. Each dataset includes behavioral trait assessments inferred by three high-performing large language models, alongside facial imagery and structured biographical features. We analyze PersonaX at two complementary levels. First, we abstract high-level trait scores from text descriptions and apply five statistical independence tests to examine their relationships with other modalities. Second, we introduce a novel causal representation learning (CRL) framework tailored to multimodal and multi-measurement data, providing theoretical identifiability guarantees. Experiments on both synthetic and real-world data demonstrate the effectiveness of our approach. By unifying structured and unstructured analysis, PersonaX establishes a foundation for studying LLM-inferred behavioral traits in conjunction with visual and biographical attributes, advancing multimodal trait analysis and causal reasoning.

  • 10 authors
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Sep 14, 2025 2

Prompting Science Report 4: Playing Pretend: Expert Personas Don't Improve Factual Accuracy

This is the fourth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. Here, we ask whether assigning personas to models improves performance on difficult objective multiple-choice questions. We study both domain-specific expert personas and low-knowledge personas, evaluating six models on GPQA Diamond (Rein et al. 2024) and MMLU-Pro (Wang et al. 2024), graduate-level questions spanning science, engineering, and law. We tested three approaches: -In-Domain Experts: Assigning the model an expert persona ("you are a physics expert") matched to the problem type (physics problems) had no significant impact on performance (with the exception of the Gemini 2.0 Flash model). -Off-Domain Experts (Domain-Mismatched): Assigning the model an expert persona ("you are a physics expert") not matched to the problem type (law problems) resulted in marginal differences. -Low-Knowledge Personas: We assigned the model negative capability personas (layperson, young child, toddler), which were generally harmful to benchmark accuracy. Across both benchmarks, persona prompts generally did not improve accuracy relative to a no-persona baseline. Expert personas showed no consistent benefit across models, with few exceptions. Domain-mismatched expert personas sometimes degraded performance. Low-knowledge personas often reduced accuracy. These results are about the accuracy of answers only; personas may serve other purposes (such as altering the tone of outputs), beyond improving factual performance.

  • 6 authors
·
Dec 5, 2025 1

Giving AI Personalities Leads to More Human-Like Reasoning

In computational cognitive modeling, capturing the full spectrum of human judgment and decision-making processes, beyond just optimal behaviors, is a significant challenge. This study explores whether Large Language Models (LLMs) can emulate the breadth of human reasoning by predicting both intuitive, fast System 1 and deliberate, slow System 2 processes. We investigate the potential of AI to mimic diverse reasoning behaviors across a human population, addressing what we call the "full reasoning spectrum problem". We designed reasoning tasks using a novel generalization of the Natural Language Inference (NLI) format to evaluate LLMs' ability to replicate human reasoning. The questions were crafted to elicit both System 1 and System 2 responses. Human responses were collected through crowd-sourcing and the entire distribution was modeled, rather than just the majority of the answers. We used personality-based prompting inspired by the Big Five personality model to elicit AI responses reflecting specific personality traits, capturing the diversity of human reasoning, and exploring how personality traits influence LLM outputs. Combined with genetic algorithms to optimize the weighting of these prompts, this method was tested alongside traditional machine learning models. The results show that LLMs can mimic human response distributions, with open-source models like Llama and Mistral outperforming proprietary GPT models. Personality-based prompting, especially when optimized with genetic algorithms, significantly enhanced LLMs' ability to predict human response distributions, suggesting that capturing suboptimal, naturalistic reasoning may require modeling techniques incorporating diverse reasoning styles and psychological profiles. The study concludes that personality-based prompting combined with genetic algorithms is promising for enhancing AI's 'human-ness' in reasoning.

  • 4 authors
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Feb 19, 2025

SmartAgent: Chain-of-User-Thought for Embodied Personalized Agent in Cyber World

Recent advances in embodied agents with multimodal perception and reasoning capabilities based on large vision-language models (LVLMs), excel in autonomously interacting either real or cyber worlds, helping people make intelligent decisions in complex environments. However, the current works are normally optimized by golden action trajectories or ideal task-oriented solutions toward a definitive goal. This paradigm considers limited user-oriented factors, which could be the reason for their performance reduction in a wide range of personal assistant applications. To address this, we propose Chain-of-User-Thought (COUT), a novel embodied reasoning paradigm that takes a chain of thought from basic action thinking to explicit and implicit personalized preference thought to incorporate personalized factors into autonomous agent learning. To target COUT, we introduce SmartAgent, an agent framework perceiving cyber environments and reasoning personalized requirements as 1) interacting with GUI to access an item pool, 2) generating users' explicit requirements implied by previous actions, and 3) recommending items to fulfill users' implicit requirements. To demonstrate SmartAgent's capabilities, we also create a brand-new dataset SmartSpot that offers a full-stage personalized action-involved environment. To our best knowledge, our work is the first to formulate the COUT process, serving as a preliminary attempt towards embodied personalized agent learning. Our extensive experiments on SmartSpot illuminate SmartAgent's functionality among a series of embodied and personalized sub-tasks. We will release code and data upon paper notification at https://github.com/tsinghua-fib-lab/SmartAgent.

  • 5 authors
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Dec 10, 2024

Kardia-R1: Unleashing LLMs to Reason toward Understanding and Empathy for Emotional Support via Rubric-as-Judge Reinforcement Learning

As web platforms evolve towards greater personalization and emotional complexity, conversational agents must transcend superficial empathy to demonstrate identity-aware emotional reasoning. However, existing systems face two limitations: (1) reliance on situation-centric datasets lacking persistent user identity, which hampers the capture of personalized affective nuances; and (2) dependence on opaque, coarse reward signals that hinder development of verifiable empathetic reasoning. To address these gaps, we introduce KardiaBench, a large-scale user-grounded benchmark comprising 178,080 QA pairs across 22,080 multi-turn conversations anchored to 671 real-world profiles. The dataset is constructed via a model-in-the-loop pipeline with iterative rubric-guided refinement to ensure psychological plausibility and persona consistency. This progressive empathy pipeline that integrates user comprehension, contextual reasoning, and emotion perception into conversations, followed by iterative critique and rubric-based refinement to ensure psychological plausibility, emotional fidelity, and persona consistency. Building on this, we propose Kardia-R1, a framework that trains models for interpretable, stepwise empathetic cognition. Kardia-R1 leverages Rubric-as-Judge Empathetic Reinforcement Learning (Rubric-ERL), a GRPO-based method that uses explainable, human-aligned rubric rewards to tightly couple user understanding, emotional inference, and supportive response generation. Extensive experiments across four LLM backbones demonstrate that Kardia-R1 consistently outperforms othet methods in emotion accuracy, empathy, relevance, persona consistency, and safety. Our dataset and model will be released at https://github.com/JhCircle/Kardia-R1.

  • 6 authors
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Nov 30, 2025 1

Personality Alignment of Large Language Models

Current methods for aligning large language models (LLMs) typically aim to reflect general human values and behaviors, but they often fail to capture the unique characteristics and preferences of individual users. To address this gap, we introduce the concept of Personality Alignment. This approach tailors LLMs' responses and decisions to match the specific preferences of individual users or closely related groups. Inspired by psychometrics, we created the Personality Alignment with Personality Inventories (PAPI) dataset, which includes data from 300,000 real subjects, each providing behavioral preferences based on the Big Five Personality Factors. This dataset allows us to quantitatively evaluate the extent to which LLMs can align with each subject's behavioral patterns. Recognizing the challenges of personality alignments: such as limited personal data, diverse preferences, and scalability requirements: we developed an activation intervention optimization method. This method enhances LLMs' ability to efficiently align with individual behavioral preferences using minimal data and computational resources. Remarkably, our method, PAS, achieves superior performance while requiring only 1/5 of the optimization time compared to DPO, offering practical value for personality alignment. Our work paves the way for future AI systems to make decisions and reason in truly personality ways, enhancing the relevance and meaning of AI interactions for each user and advancing human-centered artificial intelligence.The code has released in https://github.com/zhu-minjun/PAlign.

  • 3 authors
·
Aug 21, 2024

Towards Real-world Human Behavior Simulation: Benchmarking Large Language Models on Long-horizon, Cross-scenario, Heterogeneous Behavior Traces

The emergence of Large Language Models (LLMs) has illuminated the potential for a general-purpose user simulator. However, existing benchmarks remain constrained to isolated scenarios, narrow action spaces, or synthetic data, failing to capture the holistic nature of authentic human behavior. To bridge this gap, we introduce OmniBehavior, the first user simulation benchmark constructed entirely from real-world data, integrating long-horizon, cross-scenario, and heterogeneous behavioral patterns into a unified framework. Based on this benchmark, we first provide empirical evidence that previous datasets with isolated scenarios suffer from tunnel vision, whereas real-world decision-making relies on long-term, cross-scenario causal chains. Extensive evaluations of state-of-the-art LLMs reveal that current models struggle to accurately simulate these complex behaviors, with performance plateauing even as context windows expand. Crucially, a systematic comparison between simulated and authentic behaviors uncovers a fundamental structural bias: LLMs tend to converge toward a positive average person, exhibiting hyper-activity, persona homogenization, and a Utopian bias. This results in the loss of individual differences and long-tail behaviors, highlighting critical directions for future high-fidelity simulation research.

  • 14 authors
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Apr 8 2

Can LLM be a Personalized Judge?

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research community. However, current works often rely on the LLM-as-a-Judge approach for evaluation without thoroughly examining its validity. In this paper, we investigate the reliability of LLM-as-a-Personalized-Judge, asking LLMs to judge user preferences based on personas. Our findings suggest that directly applying LLM-as-a-Personalized-Judge is less reliable than previously assumed, showing low and inconsistent agreement with human ground truth. The personas typically used are often overly simplistic, resulting in low predictive power. To address these issues, we introduce verbal uncertainty estimation into the LLM-as-a-Personalized-Judge pipeline, allowing the model to express low confidence on uncertain judgments. This adjustment leads to much higher agreement (above 80%) on high-certainty samples for binary tasks. Through human evaluation, we find that the LLM-as-a-Personalized-Judge achieves comparable performance to third-party humans evaluation and even surpasses human performance on high-certainty samples. Our work indicates that certainty-enhanced LLM-as-a-Personalized-Judge offers a promising direction for developing more reliable and scalable methods for evaluating LLM personalization.

  • 3 authors
·
Jun 17, 2024

Unleashing Cognitive Synergy in Large Language Models: A Task-Solving Agent through Multi-Persona Self-Collaboration

Human intelligence thrives on the concept of cognitive synergy, where collaboration and information integration among different cognitive processes yield superior outcomes compared to individual cognitive processes in isolation. Although Large Language Models (LLMs) have demonstrated promising performance as general task-solving agents, they still struggle with tasks that require intensive domain knowledge and complex reasoning. In this work, we propose Solo Performance Prompting (SPP), which transforms a single LLM into a cognitive synergist by engaging in multi-turn self-collaboration with multiple personas. A cognitive synergist refers to an intelligent agent that collaborates with multiple minds, combining their individual strengths and knowledge, to enhance problem-solving and overall performance in complex tasks. By dynamically identifying and simulating different personas based on task inputs, SPP unleashes the potential of cognitive synergy in LLMs. We have discovered that assigning multiple, fine-grained personas in LLMs elicits better problem-solving abilities compared to using a single or fixed number of personas. We evaluate SPP on three challenging tasks: Trivia Creative Writing, Codenames Collaborative, and Logic Grid Puzzle, encompassing both knowledge-intensive and reasoning-intensive types. Unlike previous works, such as Chain-of-Thought, that solely enhance the reasoning abilities in LLMs, SPP effectively elicits internal knowledge acquisition abilities, reduces hallucination, and maintains strong reasoning capabilities. Code, data, and prompts can be found at: https://github.com/MikeWangWZHL/Solo-Performance-Prompting.git.

  • 6 authors
·
Jul 11, 2023